Influence: Science and Practice by Robert Cialdini

Science and Practice Influence of Robert Cialdini

The human brain is not a perfect machine when it comes to making decisions. I have already shown you throughout the life of the blog a long list of cognitive biases that affect us when it comes to thinking logically and objectively. To better understand the factors that influence us when making decisions, I recommend the book "Influence: Science and Practice" by Robert Cialdini, of which I will give you my opinion in this article and I will attach an address to download it in PDF. I already anticipate that I consider it one of the best books I have read in my life.

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